Final Major Project, Week 1

For my final major project, I have chosen the project title of "Music Festival Branding" in which I aim to create a new, fresh, exciting festival brand based around the idea of social networking.

The brand itself and the festival experience will incorporate an influence of social networking in order to meet people, think, Facebook, Twitter, Tinder, LinkedIn etc.

By the end of this week I aim to have a solid based for my research and I have begun this by looking at already existing festivals, such a Creamfields, south West Four, Lovebox, Tomorrowland, Reading and Leeds and Snowbombing. Each festival is unique in its own way and it's from this I wish to create branding for a festival which also has it's own unique twist.