Evaluation and Review of FMP

 My final outcomes, 6 posters, are representational of the brand which I wished to create. I believe they are attractive and portray all of my original ideas.

The outcomes I have created do differ however from my original project proposal as I wished to create an app and subsequently wasted a lot of time trying to teach myself an unrealistic software.

I have used sketchbooks and a blog to record and reflect upon my learning process, which has helped me talk about my own work and also gain a deeper understanding of what I have created as I am able to explain my reasoning for certain things by drawing it out or expressing my views through my blog.

Targets which have been met through my FMP are: 

1. Create a music festival brand

2. Create branding collateral which can be used to advertise my brand

3. Create unique designs which are both intriguing and also engaging

During the final major project, I spent a lot of time wasted on things which were not relevant or which lead to places I didn't want my project to go in so keeping on track was the main development.

Also have some personal problems outside of my FMP and education meant I was restricted on my time spent on the project due to unforeseen circumstances and therefore this drastically reduced my overall output as I had to make my outcomes more realistic and simplify my choices.

Overall, however, I do believe my FMP has been a success in turns of outcomes related to my initial proposal and I have thoroughly enjoyed the experience.

Final Piece designs

Below are the final pieces which I will be exhibiting in the show

FMP, final pieces

As this project nears to a close, I began collecting images of old warehouses which I had chosen as the location for my festival as I feel this is relevant to the musical history of the raves which took place in these locations, as the music I will be playing will be somewhat similar to the 90's rave era.

I visited sites such a Battersea Power Station, Benlow Works and The Old a Vinyl Factory.

The images I chose to use for my project are:

Final Major Project, Brand Ideas

As my project has now transformed and I have all the necessary components needed to compose a final piece, I thought it was about time I should share some of my creative process from my sketchbook...

Firstly because of the new name I began sketching various ideas for the festival and began playing with cutting out letters to use and montage together and I enjoyed the look of the cut out typeface however I believe the one above was a little to plain and simple. I needed font which was more edges and had more of an emphasis on my interaction with creating the brand, this lead to the below typeface:

This font was much more interesting and dynamic which is representational of the music being played at the festival.

After scanning the cut outs into photoshop I manipulated and tidied the text to give a more professional finish, I also removed the "music festival" section as I feel, referring back to my Comics Unmasked experience, that this was a little too obvious.

This led to my final logo looking like this:

Comics Unmasked

Another extremely interesting exhibition which I visited was Comics Unmasked at the British Library, this exhibition was unfortunately strict in the fact that I was unable to take photographs however,me exhibition itself gave me an insight into the use of subliminal themes and messages hidden within works. This inspired me to go for less obvious ways of presenting my ideas.

Hello, My Name Is Paul Smith

"Hello, My Name Is Paul Smith", was a very interesting exhibition which offered an insight into the life of Paul Smith and his creative direction

Final Major Project, Week 2

After a (much needed) Easter break, and getting off to a relatively slow start with regards my festival name I eventually managed to settle on a name which I believed to be both relevant and different to give my festival the depth it needed.

I have chosen the name "interact" to work with as I feel this is a representation of the act of meeting people, interacting with the social network elements of my festival and also having an interaction with the music being played, through dancing, singing, tapping your foot etc.

Before this name however, I ran a few ideas past my fellow colleagues and also past some friends and family and another name which came up was ""Cloud". I did sketch out some initial ideas for the cloud name however I felt that this name carried negative connotations of rain and dullness.

There's are the original ideas I had before switching to the name "Interact"