Final Major Project, Brand Ideas

As my project has now transformed and I have all the necessary components needed to compose a final piece, I thought it was about time I should share some of my creative process from my sketchbook...

Firstly because of the new name I began sketching various ideas for the festival and began playing with cutting out letters to use and montage together and I enjoyed the look of the cut out typeface however I believe the one above was a little to plain and simple. I needed font which was more edges and had more of an emphasis on my interaction with creating the brand, this lead to the below typeface:

This font was much more interesting and dynamic which is representational of the music being played at the festival.

After scanning the cut outs into photoshop I manipulated and tidied the text to give a more professional finish, I also removed the "music festival" section as I feel, referring back to my Comics Unmasked experience, that this was a little too obvious.

This led to my final logo looking like this: